A company’s reputation is its image, which determines its position among its competitors. While your company needs to work towards having a good reputation, it is also necessary that you avoid any act that may soil your company’s prestige. This is because potential employees take time out to assess your company’s reputation before writing applications.
Studies have shown that the US unemployment rate has dropped to 5.2 percent in August 2021. This is the lowest rate since March 2020, during the beginning of the pandemic. This rate gives job candidates more options in the workforce than before. Thus, the decrease in the unemployment rate is a signal to employers to work on their company’s reputations to put them among potential employees’ options.
Why does reputation matter?
A good reputation promotes your company’s profile and creates an opportunity to hire influential and talented team members for your business. Human resources are the central drive of an organization.
In other words, these talented human resources are the wheels that drive the vehicle of your organization’s goals. Therefore, a company must work on these factors during the recruitment process.
- Make your company appeal to tons of potential employees.
- Ensure your job applicants find the recruitment process hitch-free and more attractive.
- Your company features must be attractive to job candidates.
- Create a safe atmosphere and good working conditions for the employees.
The above factors determine the profile of your company. And if you default in any, the effect will be evident in your company’s reputation. Potential employees may possibly rule out working with your company if they find out that your company has a poor reputation.
A company with a bad reputation will display one, if not all, of the following: poor leadership, poor customer service, ethical problems, and complaints from employees. Meanwhile, the few steps discussed below shall teach how to maintain a good reputation.
Display Professional Integrity
Any harmful act you display can have adverse effects on your company. In the business world, it is unethical for you to express actions that can affect the company’s brand, which will ultimately soil the company’s reputation.
Be Honest, Truthful, and Transparent
During the recruitment process, don’t excite the company’s image for the job candidates. It will be disappointing if an employee later finds out that you lied to them during the recruitment process.
Be truthful about the working conditions you are offering the job applicants. Ensure they have complete information about the benefits of the job and the resources available to them before they accept your offer.
Online Social Media Presence
This may sound trivial, but it is one of the ways your company can be attractive to potential employers, even your clients. Potential employees strive to work with a company with a vast client base on different social media networks. Favorable reviews of your company on social media will make your company appealing to job seekers.
Essentially, your employees want to work with you if your company has good testimonials from your workers and clients on different social media.
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